Introducing ...STITCH FIX Case Study Report ...

File : Personal Use Rights

Brief Note :

The company was started in 2011 by Katrina Lake and Erin Morrison Flynn.

According to an article in Forbes, the company earned $1 billion in revenue for 2017 and had 2.2 million active subscribers.

The company is publicly-traded and is required to release financial statements. For the first quarter 2018, the company stated it earned $295.9 million, which represents a 25% increase for the quarter compared to the same quarter a year ago. If the company keeps up this revenue surge, it can expect to surpass the $1 billion revenue for 2017.

The company started out being run from Katrina Lake’s apartment while still attending Harvard University. The concept of the company is believed to be a business school project, and it took off from there.

Katrina Lake started the company out of her living room while still attending Harvard University. She has always believed that people should have access to one-on-one styling and wanted to bring that concept to market.

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